Issubi came from personal lived experience as a single mother struggling single-handedly to take care of my three boys and never enough money for spending. I began to feel the itch and wondered how I could increase my earnings. Knowing too well that I can never achieve this on a salary alone. I couldn’t help but feel dissatisfied with a 9-5 routine. I wanted to earn more so I could pay off my debts sooner, and even bring my family to travel around the world.

Issubi came from personal lived experience as a single mother struggling single-handedly to take care of my three boys and never enough money for spending. I began to feel the itch and wondered how I could increase my earnings. Knowing too well that I can never achieve this on a salary alone. I couldn’t help but feel dissatisfied with a 9-5 routine. I wanted to earn more so I could pay off my debts sooner, and even bring my family to travel around the world.

After years of being a youth and community worker, designing and delivering different types of community programmes and managing youth work projects in London and Uganda. I found that I had become a bit of a ‘go to person’ for other women that required support and guidance, not just young people. Some just needed a little support on different things that women face that make them feel hopeless; abuse, addition, relationships, and so on. Whilst supporting these women I noticed each one of us had unique financial challenges.  Budgets are often more stretched, child care can be a struggle, and saving for the future might feel impossible at times.

Issubi is a game-changing women social business inspired by Amal Elsana Alh’jooj’s statement that ‘Hope is in A Woman’s Name’. derived from the Ugandan word Essubi meaning Hope.